VISUAL IDENTITY

Brand Guidelines
and Logo Use

The university name and visual identity help people recognise Westminster International University in Tashkent (WIUT) and the work of our university community. This page provides guidance for partners, media organisations, event organisers, designers and suppliers using the WIUT identity in print and digital communications.

Official Logos

Use original logo files supplied by WIUT and follow the guidance below. For assistance with logo selection, partnership layouts or specialist formats, contact the Marketing and Communications Department at marketing@wiut.uz.

Use the primary WIUT logo for most university-related communications, including approved partner materials, publications, presentations and event publicity.

Image

Clear Space and Backgrounds

The logo must have an exclusion zone: an area free from text, graphics and other logos. This ensures that the logo is still appropriately prominent even in very compact layouts. The exclusion zone is defined by the width of the letter «W».

Minimum Size

The minimum sizes refer to height, not width. Preserve the original proportions when resizing.

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Use the Appropriate Background Version

Main and reversed versions are available for the full logo and the logo with the minimised symbol. Use the supplied version appropriate to the background, keeping every element clearly visible. Avoid placing the logo over objects or visual details that interfere with its appearance.

Incorrect Logo Use

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01 / Layout

Do not change the logo layout

Keep the original arrangement of the logo symbol, text and all other elements unchanged.

02 / Proportions

Do not alter proportions

Maintain the original proportions and relative sizes of all logo elements.

03 / Colours

Do not use unapproved colours

Use only official WIUT brand colours and approved logo colour variations.

04 / Scaling

Do not stretch or compress

Never distort the logo horizontally or vertically. Resize it proportionally to preserve its original shape.

05 / Effects

Do not apply visual effects

Do not add shadows, glow, gradients, transparency, outlines or strokes to the logo.

06 / Orientation

Do not rotate or reflect

Keep the logo in its original orientation. Never rotate, tilt, flip or mirror it.

07 / Application

Do not use as a container

Never use the logo or its elements as a frame, shape or container for text, images or other content.

08 / Overlapping

Do not overlay other objects

Keep the logo unobstructed. Do not place text, graphics or other objects over any part of it.

Always use the original WIUT logo artwork. Do not modify the logo. Select the appropriate approved version for your print or digital material.

Frequently Asked Questions

You may resize the artwork proportionately, provided you respect its minimum height and exclusion zone. Do not alter its elements, lettering, colours or arrangement. If space is limited, request a suitable approved version.

Before Downloading

Please use the WIUT logo in accordance with these guidelines. Downloading a logo does not imply permission to present WIUT as a partner, sponsor or endorser.

PRIOR WRITTEN APPROVAL is required for any use of the University logo, including commercial use, merchandise, or materials suggesting partnership, sponsorship or endorsement, unless that use is already expressly authorised under a written agreement with WIUT.

Contact Us

Trademarks and Copyright

Our Brand Identity

The WIUT name, logo and visual identity represent Westminster International University in Tashkent. Please respect the intellectual property rights associated with these materials and use only the official artwork provided by the University.

Permissions & Usage

Accessing or downloading a logo or other brand asset does not transfer ownership or grant unrestricted rights to use, reproduce, modify or distribute it. Use must comply with these guidelines and any permission or agreement applicable to your project.

Copyright in Other Materials

Photographs, illustrations, graphics and other materials supplied by WIUT may be subject to separate copyright and usage conditions. Permission to use the University’s logo does not automatically extend to these materials. Follow any accompanying credit requirements and restrictions.

WIUT MARKETING DEPARTMENT

Contact and Support

For logo files, brand guidance, partnership materials or artwork review, please contact us. Include your proposed use and any relevant artwork so that we can direct your enquiry appropriately.