MA in
Creative Industries Management

The module offers an in-depth exploration of the creative economy's evolution and its current global landscape. Students will examine the shift from industrial to knowledge-based and culture-based economies, understanding how creative industries have developed across different global contexts. Through international case studies, the module provides analytical skills to critically assess the interplay between cultural production, economic development, and policymaking. By the end of the module, students will be equipped to critically engage with the complexities of the global creative economy, applying theoretical knowledge to practical scenarios.

Assessment: The assessments are designed to develop students’ analytical, research, and problem solving skills, which are essential for careers in the creative economy. The group presentation fosters teamwork, communication, and critical thinking by requiring students to research and evaluate key trends or policies, preparing them for collaborative roles in industry or policymaking. The case study-based exam enhances students’ ability to apply theoretical frameworks to real-world scenarios, equipping them with the strategic and decision-making skills needed to navigate the complexities of the global creative economy.

This module equips students with the skills to launch and manage innovative projects within the creative sector. It covers entrepreneurship fundamentals such as identifying market opportunities, developing sustainable business models, and formulating strategic plans, with a focus on creativity and innovation. Students will analyse case studies, learn from industry leaders, and engage in practical exercises simulating entrepreneurial challenges.

Assessment: The two assessments (Business Model Report, Business Idea Pitch) will evaluate both theoretical knowledge and practical skills. Both these assessments will enhance employability by developing key entrepreneurial skills valued withing the creative sector.

The module is designed to provide students with a critical, strategic, and ethical understanding of sustainable business practices and stakeholder relations within the creative and cultural industries. Emphasising environmental and social responsibility, the module integrates theoretical exploration with practical experiences, drawing on frameworks from practitioners, activists, and administrators within the creative sector. Students will engage with contemporary leadership theories, design thinking, and current debates about business models, developing the skills necessary to lead sustainable organisations. Through case studies and interactive learning, the module equips students with the knowledge and skills necessary to assume key leadership roles within the creative industries. By highlighting sustainable and ethical practices, students are prepared to effectively navigate the complexities of leadership in this dynamic sector, fostering innovative and ethical approaches to management.

Assessment: The assessment strategy for this module is designed to ensure that students develop both collaborative and individual competencies in critically analysing and applying sustainable and ethical leadership principles within the creative and cultural industries. The combination of a group assignment and an individual presentation enables students to engage with real-world challenges, apply theoretical frameworks, and develop practical leadership insights.

Managing Creative Projects is a practical module designed to equip students with the skills to effectively manage and lead creative projects. It provides a framework for applying project management principles in the creative industries. Students will either develop a business case, present it to a potential customer, and prepare a project management plan, or collaborate on a real-world project with a stakeholder. This approach enhances creativity while applying project management skills. Throughout the module, students will refine their ability to manage diverse projects and strengthen their critical thinking, research, and presentation skills, preparing them for real-world and theoretical scenarios. The module emphasises the importance of sustainable project management in creating and delivering value to stakeholders by minimising resource consumption, waste reduction, cost saving during project life cycle and ensuring a net positive environmental, social and economic impact.

Assessment: Students will work collaboratively to prepare and deliver a presentationon a project. The assessment involves creating a detailed project management plan and aims to enhance students’ understanding of project planning challenges while developing their teamwork and communication skills. The end-of-module examination will assess students' ability to analyse and evaluate creative project performance and apply project management theories, concepts, tools, and techniques to specific cases and issues within a limited time frame.

The module focuses specifically on international issues such as selecting segments in which to compete, developing meaningful points of differentiation and positioning statements, allocating resources, designing products, setting and managing prices, developing and managing distribution strategies, and developing and managing promotion strategies. The primary objective of this module is to help students to develop skills and gain experience in analysing a business situation and then formulate, implement, and monitor marketing strategy in an international competitive environment.

Assessment: The assessment consists of two assignments: Group coursework, which assesses the student’s ability to analyse a business situation and then formulate, implement, and monitor a marketing strategy in a competitive environment; Case analysis, which evaluates students’ ability to apply major marketing principles and propose strategic solutions for companies operating in international markets. Through a real-world case study, students will analyse a global marketing challenges, market entry strategies, competitive positioning, and cultural considerations.

The module offers students the opportunity to engage in independent, sustained research aligned with their personal or professional interests. Students are expected to produce an academically rigorous dissertation that demonstrates critical engagement with relevant theories and methodologies. As the culminating component of the MA in Creative Industries Management, the module enables students to apply their learning and research skills to investigate real-world challenges. It fosters critical thinking, advanced scholarship, and analytical depth, while equipping students with transferable skills for further academic study or professional practice within the creative economy.

Assessment: Students will be required to write a submission of approximately 10,000 words.

The Capstone Project module offers students the opportunity to address a real-world challenge within the creative industries through a practical, applied project. Students may choose to respond to an industry-led brief in collaboration with an external partner or develop an entrepreneurial concept for a new creative venture. Drawing on knowledge and skills developed throughout the course, including strategic planning, creative entrepreneurship, and project management, students apply academic and professional frameworks to develop implementable, context specific solutions. This module supports students in synthesising learning and developing critical, analytical, and professional capabilities relevant to their future careers or ventures.

Assessment: The Capstone Project is a substantial independent assignment that enables students to address a real-world challenge or opportunity within the creative industries. Students may pursue either an industry-led consultancy-style project or an entrepreneurial investigation resulting in a business concept dossier. The final submission consists of a professionally structured written report. Where relevant, this may be supported by practical or creative outputs, with the written component contextualising the project through research, rationale, and professional reflection.

Art Curation and Collecting Practices module explores the evolving landscape of art curation and collecting, examining how cultural institutions, private collectors, and digital platforms shape the future of the art market. Students will critically engage with curatorial strategies, exhibition-making, and collection management within contemporary and historical contexts. The module integrates theoretical perspectives with hands-on practice, enabling students to develop curatorial concepts, assess market trends, and explore the impact of digital innovation on collecting practices. Through case studies, site visits, and industry collaborations, students will develop the practical skills and critical awareness necessary for careers in curatorship and collection management within museums, galleries, art fairs, as well as emerging digital platforms.

Assessment: The two-component assessment structure develops key skills in curatorial planning, research, and communication. These assessments prepare students for professional roles across curatorial and collection-based contexts. Students will work in groups to develop a curatorial or collecting concept in response to a live or simulated industry brief. Each student will produce a curated portfolio that presents an original curatorial or collecting project. Students are expected to demonstrate independent research, strategic decision-making, and creative presentation. This format mirrors professional curatorial practice and allows students to apply critical and theoretical knowledge in an integrated, visually engaging format.

This module explores the creative and operational aspects of media and entertainment, focusing on content creation and production within the global and cultural landscape. It is designed to equip students with hands-on knowledge and industry-relevant skills for developing, producing, and managing media projects, with particular attention to leveraging Uzbekistan’s unique cultural heritage. Students will learn about various media formats, including digital, broadcast, and live entertainment, to understand how each can be innovatively produced and successfully managed. The module fosters innovation, technological adoption, and cross-cultural communication.

Assessment: The two assessment components evaluate both theoretical knowledge and practical media production skills essential for the media and entertainment industry. The Group Creative Dossier and Presentation develop students' ability to analyse industry trends, create content strategies, and apply media production concepts while working collaboratively, fostering strategic thinking, teamwork and effective pitching skills. Students will develop an original short media project that blends Uzbek cultural elements with global themes. The final submission will include both the completed creative work and a production portfolio documenting the development process. This assessment enables students to apply technical and creative skills, while also building a professional portfolio to enhance their future career opportunities in the media industry.

Fashion Production and Sustainable Practices module explores the evolving landscape of fashion production, sustainability, and ethical practices within the global fashion industry. Students will critically examine traditional and emerging production models, focusing on the environmental, social, and economic impact of fashion supply chains. The module integrates theoretical analysis with practical applications, enabling students to assess sustainable materials, circular fashion models, and innovative production technologies. The module will also examine how regulatory frameworks, cultural shifts, and consumer behaviour influence sustainable fashion practices. By engaging with real-world industry challenges and sustainable business models, students will develop the knowledge and skills necessary to drive ethical and responsible change in fashion production.

Assessment: This assessment structure combines critical analysis, collaboration, and creative communication to prepare students for professional roles in sustainable fashion production. Students will submit a report and a short presentation on a key issue in sustainable fashion. A collaborative project developing a fashion concept that integrates sustainable methods and includes visual and written elements, with clear individual input.

The IP and Legal Issues module provides a comprehensive understanding of the legal foundations critical for creative businesses, with a focus on intellectual property (IP) laws. It explores the legal frameworks for protecting creative works, including licensing agreements and media contracts, ensuring fair compensation and rights management. Students will learn to navigate the complexities of both traditional and digital markets, addressing emerging challenges like AI-generated content, NFTs, and digital rights management.

Assessment: The Assignment task encourages practical application of the legal concepts learned in class, while the presentation will allow students to effectively communicate their strategy, highlighting the key legal considerations and strategic decisions made throughout the process.

The module introduces students to the key concepts, theories, and practices involved in the marketing and management of various heritage types. Students will master the principles and practices of managing a range of visitor attractions including issues of presentation, interpretation, visitor flows, managing capacity and investigate a range of case studies of management issues at different types of attractions. Students will analyse the relationship between heritage management and tourism, exploring the economic, social, and environmental impacts of heritage tourism.

Assessment: Students will be required to carry out a literature review on a heritage and visitor attraction topic. Students are expected to critically justify the use of effective and novel data for a specific problem domain and critically reflect on the knowledge of how different approaches were used to operate and solve the heritage and visitor attraction issue. Assessment 2 involves visit to a heritage site in Uzbekistan and investigation of a visitor attraction specific area of the heritage site and produce a group project paper, which critically discusses visitor attraction management issues and recommendations.

The module aims to bring together the main concepts of Technology and Innovation management that have impacted views on firm performance to give some hints in our understanding of the underline conditions in which technology evolves within given circumstances. Through the module, students will understand the practices to manage Knowledge and Innovation for technological change and analyse different perspectives and rationalities in which firms can face the challenges of a more dynamic and turbulent environment. An emphasis on transition economies will be given to the module.

Assessment: Group Analysis of a Case Study which assesses the student’s ability to critically apply innovation frameworks to real-world SME scenarios in a global context. Case Analysis Report and presentation designed to allow students to evaluate individual capacity to develop strategic innovation recommendations grounded in research and theory. The students are expected to use the frameworks on innovation to provide solutions on the management of knowledge and technological integration for the development of products and process from which companies can appropriate new rents. The students will be asked to analyse a situation from a company and to reflect on different roles in the management of innovation process and to propose a solution for a particular innovation challenge.

The module focuses on developing students’ knowledge of business research methods and skills to apply them for understanding real world business issues. The module places strong emphasis on construction of viable research questions, explores qualitative and quantitative research methods, connects student’s research with existing literature, translates research findings into action points, and examines the limitations of diverse research methods. Students will acquire skills and knowledge of research design, data collection and analysis, the presentation of findings.

Assessment: The first coursework (preliminary research proposal) aims to develop a sound research foundation among students. With the guidance of a research supervisor, students must identify a business problem/issue worthy of investigation and capable of investigation within the resource and time availability to make a sound theoretical, practical and contextual contribution to the literature. The second coursework (final research proposal) builds on the preliminary research proposal and develops students’ ability to critically analyse the literature to write research hypotheses (for quantitative research), develop a research framework (for qualitative research), and construct a viable research methodology, resources and ethics and research calendar.