EXECUTIVE TEAM
Prof. Dr. Farhod P. Karimov
Deputy Rector
Pre-University Department & Cambridge Education,
School of Business and Economics.
Westminster International University in Tashkent.
Tashkent, Uzbekistan.
Prof. Dr. Farhod P. Karimov is Deputy Rector and Professor of Marketing at Westminster International University in Tashkent (WIUT). He holds a Ph.D. in Applied Economics from Vrije Universiteit Brussel and (Belgium) and an MA in Marketing from the University of Ulster (UK). His research focuses on web atmospherics, digital marketing, marketing and advertising, consumer behavior, management and leadership, and ICT in transition economies. His work has appeared in international journals such as Electronic Commerce Research, Management Research Review, and the Journal of Electronic Commerce Research, and International Journal of Retail & Distribution Management. He has published widely in international journals and presented at numerous international conferences.
PROFESSIONAL EXPERIENCE:
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2007 - present |
Deputy Rector / Associate professor. Westminster International University in Tashkent |
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2012 - 2014 |
Head of the department / Associate professor. President’s Academy of Public Administration |
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2001 - 2006 |
Vice-Director of Marketing. Textile JSC under the Ministry of Light Industry |
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2007 - present |
Compass Consulting. Freelance business consultant |
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EDUCATION |
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2009 - 2011 |
Doctor of Applied Economics (PhD) |
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Vrije Universiteit Brussel, Belgium |
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2000 - 2001
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Master of Arts in Marketing (MA) University of Ulster, United Kingdom |
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1997 - 2000 |
BSc (Hons) in Business Administration (major in Marketing, minor in Finance) |
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University Kebangsaan, Malaysian faculty at Tashkent State Technical University |
PUBLICATIONS
- Karimov, F. P. (2022). To Be, or Not to Be: The Combat of E-Commerce Davids and Brick-and-Mortar Goliaths in a Developing Country–Online Shopping Behavior in Uzbekistan. International Journal of E-Entrepreneurship and Innovation (IJEEI), 12(1), 1-19. https://www.igi-global.com/article/to-be-or-not-to-be/297118
- Karimov, F. P. (2021). Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions. International Journal of Technology Diffusion (IJTD), 12(4), 1-20. https://www.igi-global.com/article/building-trust-in-ecommerce/288526
- Karimov, F.P. (2019). The Evolution and Future Perspectives of Marketing Research. Journal of «Marketing in Russia and abroad». Section "Theory and methodology of marketing." № 4/2019.
- Karimov, F.P. & El-Murad, J. (2018). Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan. International Journal of Retail & Distribution Management. Vol. 47 Issue: 3, pp.262-277.
- Karimov, F.P. (2018). Interesting myths and well-founded facts about the evolution of the marketing concept, Journal of «Marketing in Russia and abroad». Section "Theory and methodology of marketing." №4/2018.
- Hove, L. V., & Karimov, F. P. (2016). The role of risk in e-retailers’ adoption of payment methods: evidence for transition economies. Electronic Commerce Research, 16(1), 27-72.
- Karimov, F. P., & Brengman, M. (2014). An examination of trust assurances adopted by top internet retailers: unveiling some critical determinants. Electronic Commerce Research, 14(4), 459-496.
- Karimov, F.P., Brengman, M. & Van Hove, L. (2011). The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature. Journal of Electronic Commerce Research, 12 (4), 272-301. http://www.jecr.org/node/63
- Brengman, M. & Karimov, F.P. (2012). The Effect of Web Communities on Consumers’ Initial Trust in B2C E-Commerce Websites. Management Research Review, Special Issue on Social Media Marketing, Vol. 35 No. 9, 2012 pp. 791-817. http://www.emeraldinsight.com/doi/full/10.1108/01409171211256569
- Karimov, F.P. (2011). Factors Influencing E-Commerce Growth: A Comparative Study of Central Asian Transition Economies. International Journal of E-Adoption, 3 (4), 29-43. http://www.igi-global.com/chapter/factors-influencing-commerce-growth/72394
- Karimov, F.P. & Brengman, M. (2011). Adoption of Social-Media by Online Retailers: Assessment of Current Practices and Future Directions. International Journal of E-Entrepreneurship and Innovation, 2(1), 26-45. http://www.igi-global.com/article/adoption-social-media-online-retailers/52781
CONFERENCES
- Karimov, F.P.(2018). Can media-rich embedded social-cues enhance initial trust in online shopping context? 24th EBES Conference (Eurasia Business and Eurasian Society) - January 10th, 11th, and 12th, 2018 at the Novotel Bangkok on Siam Square in Bangkok, Thailand.
- Karimov, F.P. (2017). The importance of marketing research activities in the development of entrepreneurship in Uzbekistan. ICT in Economics, Problems and solutions of ICT technologies in the national economy. Tashkent State University of Economics, December, 2017. (Тошкентдавлатиқтисодиѐтуниверситети, "Иқтисодиѐтдаахбороттехнологиялари” кафедраси 2017 йил 14 декабрдаги “Миллийиқтисодиётниинновационривожлантиришдаахборот-коммуникациятехнологиялариниқўллашнингустуворйўналишлари” мавзусидаРеспубликаилмийамалийанжумани.)
- Karimov, F.P. (2017). Definition and evolution of the marketing concept. The ways of effective use of marketing channels in increasing the export potential of Uzbekistan, November 2017, Tashkent State University of Economics. (Маркетинг сўзининг луғавий маъноси ва тушунчасининг келиб чиқиш тарихи.Тошкент давлат иқтисодиёт университетининг “Маркетинг” кафедраси 2017 йил 24 ноябрдаги “Ўзбекистоннинг экспорт салоҳиятини оширишда маркетинг тизимидан самарали фойдаланиш йўллари” мавзусидаги республика илмий-амалий конференцияси.)
- Karimov, F.P. (2016). Small Business Competitiveness and Economic Performance: Does Marketing Capability Matter? The Improvement of Measures and Mechanisms for Strengthening Macroeconomic Stability, Providing Sustainable Development and Enhancing Competitiveness of the National Economy. Tashkent.
- Karimov, F.P. (2016). Trends in the ICT sector: e-marketing and e-commerce in Uzbekistan. International Conference on Inclusive and Sustainable Growth: Current Issues. Central Bank of Uzbekistan. Tashkent.
- Karimov, F.P. & Tokhtaeva, Z. (2016). Innovation, Entrepreneurship and Strategic Marketing: Conceptualization of Critical Factors for Economic Growth. International Conference on Entrepreneurship and Industrial Management (ICEIM 2016), 18-19 November, MDIS Tashkent.
- Karimov, F.P. & Nishanov, B. (2015). The Importance of Country-of-Origin Information and Perceived Product Quality in Uzbekistan: A Longitudinal Study. International Conference on Marketing (ICM 2015), 18-19 November, MDIS Tashkent.
- Van Hove, L. & Karimov, F.P. (2014). The role of risk in e-retailers’ adoption of payment: evidence for transitioning economies. European Central Bank (ECB) Banque de France Conference, October 22-24, Paris.
- Karimov, F.P. & Brengman, M. (2011). The Role of Online Social Media Applications in Initial Trust Formation Towards Unknown E-Retailers. In Proceedings of the IADIS Multi Conference on Computer Science and Information Systems: IADIS International Conference on Web Based Communities and Social Media 2011. pp. 73-80. International Association for Development of the Information Society (IADIS), Rome, Italy, July 20-26. Editors: Kommers, P., Bessis, N. and Isais, P.
- Karimov, F.P. & Brengman, M. (2010). The role of website design factors in initial trust formation. In Proceedings of the IADIS Multi Conference on Computer Science and Information Systems: IADIS International Conference e-Commerce 2010, pp. 179-183. International Association for Development of the Information Society (IADIS), Freiburg Germany, July 28-30. Editors: Krishnamurthy, S., Singh, G., & McPherson, M.
- Karimov F., 2010. ‘The effect of website design on consumer initial trust’, poster presentation at the “VUB-PhD Research Day”, Vrije Universiteit Brussel, Belgium. May 28, 2010.
- Karimov F., 2009. ‘Trust in the Context of Online shopping: A Review’, paper presented at EconAnadolu 2009: Anadolu International Conference in Economics, June 17-19, 2009, Eskişehir, Turkey.
