How effective can be YouTube influencer marketing for Uzbek companies?” Featured

Published in NEWS WIUT

alisher seminar1 min

On the 18th of October, WIUT Research Office organized a seminar led by Alisher Ismailov on the topic of “How effective can YouTube influencer marketing be for Uzbek companies?”.
Alisher Ismailov, who is the Module leader for Retailing Business, Business and its Environment and Context of Business shared his personal experience and tactics he had been using in the implementation of Social Media Marketing (SMM) promotion strategies for Uzbek companies. Mr. Ismailov provided comparative analysis based on the practices of foreign market. Also, he highlighted that the research demonstrates promising results and provides a pattern for the further development of marketing in Uzbekistan.