Full name: Farhod Karimov
Current Position and Responsibilities at WIUT
Farhod Karimov is the module leader of Creating and Delivering Customer Value and Principles of Marketing. He is responsible for the day-to-day management and organisation of a module within the programme. He plays a major role in identifying the module team, working with a module team to ensure quality and comparability of student experience. Farhod Karimov is also responsible for designing the teaching and learning approaches, identifying resource requirements and revising and updating the content and assessment of the module. Shortly, he ensures that modules are assessed according to the requirements stated in the validated version of the module.
As a personal tutor, Farhod Karimov provides tutoring and support for a particular group of students and the role and its associated responsibilities are: to enable students to develop academic self-development skills and to support the students intellectually, group tutorials are used to encourage discussions around the academic process, levels of academia and study skills needed in order to achieve high performance in education.
Academic Background and Research Interests
Bachelor’s Degree in Business Administration - Tashkent State Technical University
Master’s Degree in Marketing - University of Ulster, UK
Farhod Karimov’s research interests are: customer loyalty, advertising, pricing, operations and cross-cultural issues in marketing. In particular, he is interested in how companies can create or enhance the value of their offerings in order to increase financial performance of the company. Also, cross-cultural differences in responses to functional vs. emotional advertising campaigns, and research on emerging markets. Following are some areas of his research interests:
- Entrepreneurial Marketing, Marketing Strategy
- Psychophysics of Choice
- Affect and emotion in consumer judgment and decision making
- Social influences on decision making
- The effects of cultural values on consumer behavior
- Marketing in Asia
- Services marketing
- Relationship marketing
- Pricing strategies in marketing
Professional Experience and Selected Publications
- Professional Experience
- Lecturer at WIUT
- Lecturer at International Business School “Kelajak Ilmi”
- Vice-director of Ulugbek-Textile Joint Stock Company
- Publications
- Educational Management and Economics, Textbook for Kokand State Pedagogical Institute
- History of Economic Theories, Textbook for Kokand State Pedagogical Institute
- The Role of Information Technology in Increasing Competitiveness: e-business and e-commerce in Uzbekistan”, WIUT conference, Business at the Heart of Central Asia: Critical Issues of Competition and Competitiveness”, 2005
- Educational System of Northern Ireland, Kokand State Pedogogical Institute, Conference 2005: .
- The ways of e-business and their role in changing business activity in Uzbekistan, ISTEDOD conference 2005
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